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09 May 2008



The brand world excites you a lot Gower - your anti-brand world passion is a clear indication of that.

Charlie Gower

Well I think it's that I used to be a huge brand fan and I feel (some) brands have lost their way by diversifying product (and or service) too much. That has weakened their offerings and made me now only be interested in certain products, not the brand as a whole.


That's definitely why you love Vans, Comme des Garçons, Apple and Lacoste so much. The product, not the brand. Uh huh.

PS. Just because its vintage, it's still a brand...

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