Chosing A Model
Disclaimer: 90% of this post came of of a dream last night which involved models, Sony, free and sharing.
Being a teenager in the 90s meant I was at the right age to witness and appreciate the supermodel explosion. I thought (then) that supermodels were great. All beautiful and all slightly different. Whatever your preference (although I'm not sure teenage boys worry that much about preference) there was a style / look of girl to tick your appropriate box. More models = good. See where I'm going? Stay with me, this is where it gets weirder.
In my dream I was at some big awards ceremony about social hardware; social product innovation in particular, introducing a category and had prepared nothing. There was a thumb sized device with 4 cables attached to it that Sony was promoting and the tag line on the card said:
it's not what you listen to,
it's what you share.
This captivated me and I gave a speech about freedom of expression, sharing, the nature of the self and why the current social music models are broken (probably another post in that one). I also talked about the new models of consumption and how great it is that we now had physical products as well as digital services that catered to all these new ways of thinking and acting.
Then some models came onto the stage wearing only data (don't ask) and there was some neon saying it's not what you wear, it's what you share. Yeah I know, sorry.
So the thing that grabbed me and got me writing this at 6:02 this morning was the idea that all these new business models (created by digital) are not only creating new revenue streams for business (I'm reading Free currently) but also encouraging new ways of acting. So (in my dream) multiple new behaviours were being fostered and encouraged through physical products and product lines. Having music devices that didn't play music for example because some people wanted to express themselves with music but not through playing it.
In digital this is happening left right and centre. People are going crazy trying to find new ways to approach a subject. We normally only see this kind of mass innovation during wartime. Intriguing that greed via capitalism could be actually giving us something interesting and new due to such low barriers to entry (cost of creation).
I though that was a pretty interesting idea and of course social hardware.
thanks to Helena Christensen, Chris Anderson, Kevin Kelly, Lloyd Davis and mature Cheddar cheese, who all contributed to this post.

