Threadless, that bastion of online T shirt sales now has an off-line shop. I think this is fantastic. A business that has built itself up online with expected sales of $30M next year, is venturing into bricks and mortar.
But why do this when they are so successful online? Well, they want to connect all the artists and T-shirt fans, have design classes and galleries and stuff like that. They feel that their community will be more vibrant if there is an off-line offering as well. How right they are. You can't stay on the computer all the time...it's gets pretty dull.
Most retails chains can't keep up with Threadless, they have new shirts every week. The only shop that can keep up with Threadless is Threadless (luckily). The new shop is in Chicago. I expect more will spring up here and there in the future. I always knew there was no money in T shirts!
I wonder if we'll ever see an Etsy shop? That would be something I'd travel to.
(The mat is from the Threadless shop.)