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I think most people would agree that 90% of advertising is very poor so when something comes along that’s good, boy does it stand out. The new ads for The Guardian by Wieden + Kennedy are really pretty nice. This one is my favourite.
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ACADEMIC (ish)
I agree, this whole campaign is real nice. I saw a set of three side by side on the underground and they are just so simple and considered. I even like the copy that goes with them.
Posted by: midwich | 01 April 2007 at 15:03
yes this is a great example of well thought-out, simple yet effective design. Such a key message too - I think the guardian is the only actually independent newspaper left in Britain - even the independent is owned by various media groups
Posted by: mike | 03 April 2007 at 01:58